Chocolate smelling tea??

On our way to Gumma we made a few stop overs. As the place where were going to stay is up in the mountains and in a province quite a few hours aways, it did take us a good 6 hours of traveling including a lunch stop over. On one of the stop overs I decided to quinch my thurst with a Japanese favourate drink, tea. Still having weak kanji skills, I was not able to read exaclty what I was buying into, and merely recognized the kanji character for tea.

Right away after opening the bottle, I knew there was something strange about this tea. It had a particular smell I couldn't put my finger on at first. I took a few golps and thought, what's this weard smell from this tea. Then I realized,.... it was the smell of chocolate milk. Yep, I couldn't believe it at first and asked my friend to smell it too, and I think they agreed that it smelled like chocolate milk. Now this really puzzled me. The tea tastes nothing like chocolate milk, it tastes just like tea, but the smell (at least to me) is like chocolate milk (I can vaguely read the side of the bottle with some mention of "soba" which is japanese noodles, but nothing on milk or chocolate).

Now this really puzzled me. What on earth would someone want to make tea smell like chocolate milk, I stress that the smell only, the taste is still distinctly tea. Wh o would even think of making such a tea drink? Is it for dieting people who want to drink chocolate milk but go for the healthier tea instead? It's really weard, but I couldn't figure out the answer to this strange product. Would they also have strawberry smell, vanilla smell tea too? Would people actally buy this stuff even if they are on diet? Even my Japanese friend seemed to be puzzeled by this tea. Strange indeed...