The game-less phone!

Walking around these days without a mobile can be very inconvenient, so one of my first tasks after coming to Tokyo was to get a phone. Being a student, and having only limited spending money from the scholarship I went for the cheapest phones. Here there is a company (I won't mention the name, but if you want to know you can mail me) that offers mobile phones at special 50% monthly discount for students. Having little money, but still wanting the best phone for my money, I spent some time looking for some phones, and finally settled on a popular model I got to know from a friend.
The phone's street price in Shibuya area is about 9000 yen, but with the help of my Japanese speaking friend I got it for 1 yen. Yes, 1 yen! Now I know that it's possible to get this phone for 1 yen since my other friend got it for 1 yen, but when I had tried to get it for 1 yen, I couldn't haggle my way into it with my rather poor Japanese. But my friend took me later on and got it for the price I wanted, which was 1 yen.
Now what do you get for a 1 yen phone in one of the most mobile crazed and first few 3G (3rd generation mobile phones) countries in the world? Well ofcause it's got 2 color screens, 1 pritty sharp high contrast color screen which is the main one, and a smaller one outside the clam shaped shell which usually just tells small info like the date, battery level, and can also double as a small screen for self portrate. Ofcause it's got internet connection using what it clames to be 3G CDMA technology (I'm a little skepticle), a mini SD memort port to add extra memory, dule language support (english and Japanese), various PDA like functions such as calander, note pad, data folders, email support, c mail support (it's sort of like email, but only to people with same service provider), and even a GPS map and tracking system to show you where you are in case you get lost! Well that's all pritty good, but one thing was missing. One quite obvious thing that I handn't considered when I had bought the phone. It doesn't have any games! What???!!! How can that be???!!! For a country which is totally crazed with video games, and mobile phones, how can any mobile phone not have a single game?? Yep, not even one! I mean 1 yen can get me all of those options but not even one game? Not even a small mine sweaper, or simple tetris?? Not even a pong???

Now I'm quite confused here. My previous phone, which was 3 years old, and Ericsson T20e, with a monochrome screen, and none of the other above functions, not even one! But yet it has at least 3 games from what I remember, and the Swedes (I got it in Sweden) are not even that well known for their video game habits. How can it be possible that this brand new videogames and phone crazed country coming from one of the first countries to implement 3G technology not have even one game???!!! Not one!! Well ofcause there are online games that I can play from the phones with the extra charge ofcause, but do they really expect everyone to play those games instead?? Do they plan to make money that way? Maybe they are so sure that students will pay to play games, and it's their business strategy. But even so, couldn't they put one game in? Even any lame old game to kill time? Or did the phone maker forget it??? It's quite confusing for me, and even at the moment, I can't really explain it. My mind is set on their money making scheme right now, but I'm still not sure..... Maybe, there are other strategic reasons?